AI SMS for Customer Service

Your customers don’t want to wait on hold. They want an answer.

“Where’s my order?” “What are your hours?” “What’s my balance?” Your team answers the same questions a hundred times a day while the queue keeps growing. Plura’s AI SMS agent answers every one in seconds, looks up the order, pulls the balance, sends the address, and routes to a human only when it actually needs to. 24/7. No hold music. No queue.

Seconds
To the first answer, every time
24/7
Answers at 2 AM, on holidays, in a rush
Your CRM
Real order and account data, not scripts

Book a live demo

Answers in seconds, 24/7 Looks up orders and balances Routes hard cases to a human Every conversation logged to your CRM

The Real Problem

Most of your tickets aren’t hard. They’re just slow.

Four minutes of paid agent time to answer a question a computer could answer in two seconds. Now multiply that by a thousand a day. Your best agents spend their shift copy pasting shipping dates and store hours. Your queue stretches. Your hold times climb. Your CSAT drops.

That is not a support team. That is a treadmill you keep paying for.

The support queue

Customer texts “where’s my order”

It lands in a queue

An agent finishes the last ticket, logs in

They find the account and copy the tracking number

They paste it back, four minutes of paid agent time

Now multiply that by a thousand a day

How It Works

Intelligent SMS that answers, looks up, and resolves, on its own.

Not a canned auto reply. Plura reads what the customer actually asked, finds the answer, and handles it. Every SMS message answered in seconds, day or night.

01

Understand

Reads the question in plain language.

“Where’s my stuff,” “when do you close,” “did my payment go through.”

It gets the intent, not just keywords.

02

Look it up

Calls your CRM and systems through the API in real time.

Pulls order status, shipping date, balance, and tracking link.

Sends your hours, address, and a Maps link instantly.

03

Resolve or route

Handles the question end to end when it can.

When it cannot, it routes to the right human, billing, sales, support.

The customer never repeats themselves.

04

Log it

Every message and resolution written back to your CRM.

Full history, no manual notes.

Only Plura

A chatbot reads from a script. Plura reads from your CRM.

Most “AI support” tools spit back a help doc and hope. Plura actually does the work. It pulls the real order, the real balance, the real ship date from your systems and texts it back in seconds. And when a human is the right answer, Plura runs voice and SMS on one platform, so it can route the customer straight to the right department, with the whole conversation already in hand.

9:41
Flow MortgageFlow Mortgage
hi, what’s my current loan balance?
Hi Sarah, your balance is $284,210 as of today, with a payment of $1,840 due July 1, 2026.
I think I was double charged last month
Our apologies. Can I call you now to connect with billing and get that sorted?
yes please

Pulls real answers from your CRM

9:41
Flow Mortgage
calling…
Flow Mortgage
VERIFIED
Decline
Accept

Routes to a human, full context in hand

Reads from your CRM

It pulls the real order, the real balance, and the real ship date from your systems, not a help doc.

Human when it needs to be

Routes to the right department or gets them on the phone with a person, the whole conversation already in hand.

Never a dead end

Instant when it can be, human when it must be. The customer never has to repeat themselves.

The Bottom Line

Stop paying full price for questions a computer answers free.

Every “where’s my order” your AI handles is an agent minute you don’t pay for. Plura takes the repetitive volume off your team’s plate, so you stop hiring to keep up with the queue, and your existing team stops burning out on copy paste work.

Receipts

See what it does to a support queue.

Flow MortgageFlow Mortgage

“Our team was drowning in the same questions all day, balances, payment dates, payoff quotes. Plura now answers them over text in seconds and pulls the real numbers straight from our system. Our people finally have time for the borrowers who actually need them.”

Mark Madsen, COO, Flow Mortgage

What It Handles

One AI SMS platform. Every support request.

Build every flow in a no-code, drag-and-drop builder. No engineers.

Order & shipping status

Pulls the order, sends the tracking link, in seconds.

Account & billing lookups

Balances, payment confirmations, and due dates straight from your CRM.

Store info & FAQs

Hours, address, a Maps link, and the repeat questions, on demand.

Smart routing

Sends billing, sales, and hard cases to the right human with full context.

Integrations

Plugs into the systems your answers live in.

It can only resolve a ticket if it can reach your data. Plura connects to Salesforce, HubSpot, and thousands of apps through Zapier, plus an open API to pull from any system you run. Every conversation logs back automatically.

SalesforceHubSpotZapierOpen APIAny CRMNumber VerifierBlacklist Alliance

Regulated Industries

Enterprise grade and built for regulated teams.

HIPAA compliant, SOC 2, and ISO certified, on FCC licensed carrier infrastructure. Encrypted end to end, so healthcare, financial services, and insurance teams can handle account and patient questions over text without exposing sensitive data.

HIPAA SOC 2 ISO FCC Licensed Encrypted

This is for you if

Your support volume is mostly the same handful of questions over and over.

Your agents spend more time looking things up than solving real problems.

Your hold times and ticket backlog are creeping up.

Not for you if

You get a handful of tickets a week and every one is a unique, complex problem. Plura earns its keep on repetitive volume.

Some tickets need a person, and they always will. Plura’s job isn’t to replace your team. It’s to handle the hundred easy questions so your people have time for the ten hard ones.

FAQ

Common questions.

Still have questions? Get them answered live.

An AI agent that answers your customers’ support questions over text. It reads the question, looks up the answer in your CRM, and replies in seconds, order status, balances, hours, FAQs, 24/7, with no agent in the loop.

Get Started

Empty the queue. Keep your best people for the hard stuff.

Book a 20 minute demo. Watch Plura answer a live customer question, pull a real order from a CRM, and route a hard case to a human, in real time.

Plura also texts, qualifies, and books your sales leads. See the sales page

Plura AI
Privacy PolicyTerms of Use© 2026 Plura AI. All rights reserved.